Apple Goes on the Offensive as iPhone Sales Slip in Its Biggest Overseas Market

Updated Jan. 16, 2024 4:48 am ET

Apple is offering rare discounts in China, including on its latest iPhones, in a bid to beat back growing competition in the high-end market.

The tech giant is running a promotion from Thursday through Sunday in China in which it is cutting the price of iPhones by the equivalent of up to $70. Other products will be discounted by up to $110. The promotion comes ahead of the weeklong Lunar New Year holiday beginning Feb. 10, a customary gift-giving season in China.

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