Everyone’s on the Internet these days – the teenager scrolling through their favorite social media platform, the seasoned industry professional looking for the latest trends, and the aspiring job seeker looking for new growth opportunities.
With the advent of the Internet which provides connection with each person today, businesses have realized that our expansive digital realm has had an immense impact. A case in point is when many individuals are connected online, it means that there will be those using Google for relevant jobs available in their profession. Businesses, therefore, rely on SEO’s immense power in this case.
But, what exactly is SEO, and why is it relevant to employee recruitment and retention? Let’s better understand how this emerging facet of digital marketing impacts the world of talent management.
Read on to find out the answer to your questions below!
Search engine optimization is essentially the fine-tuning of your webpage that results in higher ranking on SERPs (search engine results pages).
Optimizing your website for search engines requires a multi-faceted approach – using the right (i.e. high-traffic) keywords, creating stellar content, and demonstrating expertise on your chosen keyword.
For example, if you own a website that offers digital marketing strategies, keywords such as ‘best SEO techniques’ and ‘online marketing trends’ can boost your visibility on popular search engines like Google.
SEO involves both on-page and off-page optimization. The former refers to content-related matters such as keyword placement and content quality. Meanwhile, the latter involves building backlinks, social media signals, and other factors that contribute to your site’s authority.
Now, the question is – how can you apply SEO in the world of recruitment? When this digital marketing strategy is often used in the world of sales, applying SEO to recruitment strategies seems like a novel concept – because it is.
Below, we’ll discuss the top applications of this strategy to find hidden talent:
Keyword Research
When it comes to search engine optimization, knowing the keywords you must use in your content is key to being more visible on search engines.
For example, if you’re in a field where people are likely to search about ‘remote work’, including these words in your content could bring your job postings to the right set of eyes. If this reaches people who are interested in remote work, this could help in remote employee retention and recruitment.
However, it’s important to incorporate these keywords naturally into your content. Remember that the goal isn’t just to rank high on search engines, but also to provide relevant content to your audience – job seekers.
Continuous Monitoring
Remember that optimizing your job postings for search engines isn’t a one-off task. In truth, data has to be monitored as frequently as possible to figure out whether the adopted strategies are being utilized according to plan. Taking note of metrics such as application conversion rates and source of hire can give you deeper insights into areas that need improvement.
One thing that should be a part of your continuous monitoring efforts is securing candidate data. As more businesses utilize the power of data, they must learn how to keep it secure – a great way to achieve that is to evaluate your SOC 2 security monitoring platforms to ensure that data is processed and stored with high confidentiality and integrity.
Content Optimization on Career Pages
If you have a career page on your website, optimize its content for search engines by adding relevant keywords that job hunters are likely to use. As mentioned earlier, how valuable your content on that page is can make or break your search engine rank.
If you don’t create a compelling narrative about your company’s culture or job description, chances are that job seekers leave your page, signifying a high bounce rate. Metrics matter when ranking high on search engines, and a low bounce rate could mean that your content isn’t relevant or engaging enough – resulting in lower rankings.
Utilize Social Media Platforms
We can’t forget the power of social media when finding new talent. When someone shares a job post and then another one shares it, and so on, there is a high chance that it reaches high-potential talents. Hence, this strategy works best when encouraging your employees to share a job post.
Mobile-Friendly Application Process
A part of making your website optimized for search engines is to create a mobile-friendly application process. As more people are appreciating the convenience of being connected to the Internet on their phones, optimizing your application process for mobile devices can prevent prospects from dropping the application process.
At the same time, a mobile-friendly application process is a part of creating an optimized website for search engines as search engines, such as Google, consider it a ranking factor.
Strategic Link Building
Earlier, we mentioned that an important element of SEO is off-page optimization, which includes link building. By forging strong relationships with other industry associations, universities, and other relevant organizations, you can create opportunities for collaborations and link exchanges.
A strategy like this can boost your domain authority – another crucial ranking factor for search engines.
SEO is often known for being a digital marketing strategy for businesses looking to enhance their online visibility, particularly if they are selling a product. However, based on our discussion earlier, it’s safe to say that the applications of SEO extend far beyond the world of sales.
By implementing these SEO strategies in your organization, you’ll attract not only customers but also suitable and qualified job candidates who are likely to stay. At the end of the day, remember that it shouldn’t always be about being found; it’s about presenting a story that resonates with potential employees.
Related
Originally posted 2023-12-22 14:06:59.